Organic is officially cool

A recent poll found that 79% people believe organic food is safer, tastier and better for the environment, and 76% believe that it's healthier. When you break down the numbers as to who is actually buying organic food, it looks like most of the organic-eaters are liberal, a college graduate, or both.

Approximately 11% of those who fall into either of these categories buy organic at least some of the time. Both Echo Boomers (those aged 18-30) and Gen Xers (those aged 31-42) are also relatively large organic consumers -- with 10% of the younger generation and 9% of the older set responding that they buy organic products.

But all signs indicate that organic food consumption is on the rise across all demographics. While only 7% of all adults currently buy organic food "all or most of the time," an additional 31% do occasionally. That, combined with the generally positive impressions of organic food across the board indicate that these products will most likely continue to expand their presence in the marketplace.